Forged for the Fearless: A Champion’s Timepiece

At BSHQRF, we don’t celebrate champions, we craft them.

Our partnership with athlete Salan Mugdim in the Ironman 70.3 Serbia exemplifies our belief that true champions are made through resilience and relentless spirit. Against extreme conditions, from icy waters to rain-drenched roads and unforgiving winds — Salan conquered one of the world’s toughest endurance races, where nearly half of the competitors couldn't finish.

Every BSHQRF timepiece carries this same spirit: built not just to tell time, but to mark moments of triumph. Moments that define who you are.

Thank you, Salan, for wearing our legacy on your wrist.